At interzum, more than 1,550 exhibitors have presented product premieres and latest-generation materials that hold great promise for both known and innovative new applications. In 2015, manufacturers, merchants, users and designers have once again converged on this International Trade Fair for Suppliers to the Furniture and Interior Finishing Industries.
Because interzum attracts such a large proportion of foreign exhibitors and visitors, it was the ideal platform for the premiere of the ONE WORLD Collection: the first collection of furniture decors from the SWISS KRONO GROUP that is available throughout Europe. People may have different preferences, traditions and trends, yet we all have similar dreams and ideas for achieving happiness. One thing we have in common is the wish for a home ambience that reflects our personality. This observation inspired us to create a varied international collection of furniture décor boards that combine vivid colours, fascinating designs and exciting structures. It comprises a total of 68 decors: 28 unicolours, 31 wood themes, four metallic and five fantasy designs – with eight different surfaces, four of which are nature-identical. Specialists optimised and harmonised the colours and designs for the wood decors.
The ONE WORLD Collection was an instant hit at interzum, drawing droves of interested visitors. The visitors from outside Germany have responded very positively to the new decors. We have already held many promising talks and made new contacts, and retailers have already announced their intention to buy. Many trade fair attendees are quite thrilled by the SWISS KRONO GROUP’s exhibit at interzum. The stand’s concept and the presentation of the new furniture decors make a harmonious overall impression that piques the interest of merchants and architects alike. Visitors from all over the world are receiving receive inspiration and finding decors and creative trends in the collection that they like and which will ideally underscore their personal decorating styles. Our “ONE Design Box” for interior architects and designers has attracted especially great attention. In it, we offer these groups of creative professionals a set of unique tools that is specially tailored to their needs. It includes three colour fans that make it a simple matter to try out different colour and design combinations. The feedback received from several architects has been unanimously good. They say that our toolbox is the best they have ever held in their hands.
The ONE WORLD Collection is manufactured by the firms of KRONOSWISS, KRONOFRANCE, KRONOPOL, KRONOSTAR and KRONO-UKRAINE. ONE WORLD marks the launch of a brand that will form the foundation of our overall product portfolio. Over the next couple of years, the collections currently offered by these companies will be integrated into ONE World. The regional collections will naturally continue to cater for local preferences. However, our foreign customers in particular will appreciate the fact that all of the decors will be available everywhere. It no longer matters which country or countries buyers and their customers are based in.
SWISS KRONO GROUP at interzum:
5-8 May 2015 in Cologne, Hall 06.1, Stand D070/E079.
For more information on the ONE WORLD Collection, please visit www.one-world.com.